For Talent & Influencer Teams

Every New Creator and
Every New Brand Deal
Multiplies the Threads.

An operating system for managing talent rosters and brand partnerships. So you can grow the roster without drowning in the coordination.

▾

Pipeline

Deal flow that lives in spreadsheets,
DMs, and someone's memory

A skincare brand replied to the pitch three days ago. Which creator was it for? Who followed up?
You have 40 active partnerships across 15 creators. Each one is at a different stage. Nobody has the full picture.
The brand wants to bundle three creators for Q4. The pricing is in one doc, the availability is in another, the contract status is in email.
By Friday you're reconciling what closed, what's pending, and what fell through the cracks

Glossier x Maya - Contract signed, brief received

Active

Athletic Greens x Jordan - Rate negotiation

Open

Fenty x Priya - Usage rights stalled

9 days

Stanley x 3-creator bundle - Awaiting brand budget

Follow up

What changes

Every deal tracked from pitch to payment across all creators
Nothing sits in negotiation for more than 5 days without a flag
Pipeline value, close rate, and brand relationship history visible in one view

Deliverables

Fifteen campaigns running simultaneously,
each with its own timeline

Creator A owes a first draft Tuesday. Creator B's revision is due Thursday. The brand approval window for Creator C closes Friday.
One late deliverable cascades into a missed posting window, a frustrated brand, and a fire drill on your end
Usage rights, exclusivity windows, FTC disclosures, posting schedules. Every campaign has a dozen constraints nobody memorizes.
Your team spends more time chasing content status than reviewing the content itself

What changes

Every deliverable, deadline, and approval status across all active campaigns in one place
Late drafts and expiring approval windows flagged before they become emergencies
Campaign wrap reports generate from the work already tracked

Talent Ops

Creator communication that fragments
across every channel imaginable

One creator prefers Instagram DMs. Another uses email. A third only responds on iMessage at 11 PM.
Your talent coordinator left and took six months of context about creator preferences, rates, and brand relationships with them
A creator asks "what's my availability in August?" You check three calendars, two spreadsheets, and an email chain.
Onboarding a new creator means rebuilding rate cards, content style notes, and audience data from scratch every time

What changes

Complete creator profiles: rates, preferences, past campaigns, audience data, all in one place
Availability and exclusivity windows checked instantly, not reconstructed
When someone leaves your team, the institutional knowledge stays

Brand Side

Brand approval loops that turn
a 3-day process into 3 weeks

The brand's marketing manager approved it. But legal wants a change. And the CMO hasn't seen it yet.
Revision notes come in three separate emails, one Slack message, and a Google Doc comment. You synthesize.
The posting window is Thursday. It's Tuesday and you're still waiting on final sign-off from someone you've never met.
You're the translator between creator vision and brand compliance, and every round of feedback adds a day

What changes

Approval status tracked per stakeholder, not per email thread
Revision history consolidated so creators see one set of notes, not five
Posting windows protected by automated reminders before approval deadlines pass

📊

Creator Performance

Engagement rates, audience demographics, content performance by platform
The data brands actually ask for, always current
Media kits that update themselves

💰

Revenue Intelligence

Revenue per creator, per brand, per quarter
Payment tracking from invoice to receipt
Rate benchmarking across your roster

📝

Contract Management

Exclusivity windows, usage rights, renewal dates
Auto-flagged 30 days before expiration
"Can this creator post for a competitor?" answered instantly

🌐

Brand Relationship CRM

Every brand touchpoint across all creators
Which brands re-book, which ghost, which pay late
Warm intros and repeat business surfaced automatically

🔒

Private infrastructure

Creator rates, brand contacts, and deal terms run on hardware we control. Your competitive intelligence never touches a third party's servers.

📱

No new software to learn

Text it, email it, Slack it. The system works through the tools your team already uses. No app rollout. No training sessions.

🛡

Your roster is your moat

Creator relationships, rate history, and brand intelligence are your competitive advantage. We treat them that way.

1

You pick one problem

Whichever would change your week the most. You know your operation.

2

We build it on your real workflow

Not a demo with fake data. 30 days on your actual operation. No long-term contract.

3

If it works, we add the next one

Each capability is modular. Same system. The pace is yours.

Picture Lock Studios

We build AI-powered operational systems for select clients. We started by building one for ourselves, running a creative agency with 50+ AI agents handling the work that used to eat our week.

Why talent management

Talent and influencer management is a relationship business running on coordination overhead. Every new creator multiplies the threads. We make the operational side disappear so you can focus on the relationships.

Every New Creator and
Every New Brand Deal
Multiplies the Threads.

Four Things That Eat Your Week

Deal flow that lives in spreadsheets,
DMs, and someone's memory

Fifteen campaigns running simultaneously,
each with its own timeline

Creator communication that fragments
across every channel imaginable

Brand approval loops that turn
a 3-day process into 3 weeks

Also Built Into the System

Creator Performance

Revenue Intelligence

Contract Management

Brand Relationship CRM

Creator and Brand Data Stays Yours

Private infrastructure

No new software to learn

Your roster is your moat

How It Works

You pick one problem

We build it on your real workflow

If it works, we add the next one

Picture Lock Studios

Why talent management

Every New Creator andEvery New Brand DealMultiplies the Threads.

Four Things That Eat Your Week

Deal flow that lives in spreadsheets,DMs, and someone's memory

Fifteen campaigns running simultaneously,each with its own timeline

Creator communication that fragmentsacross every channel imaginable

Brand approval loops that turna 3-day process into 3 weeks

Also Built Into the System

Creator Performance

Revenue Intelligence

Contract Management

Brand Relationship CRM

Creator and Brand Data Stays Yours

Private infrastructure

No new software to learn

Your roster is your moat

How It Works

You pick one problem

We build it on your real workflow

If it works, we add the next one

Picture Lock Studios

Why talent management

Every New Creator and
Every New Brand Deal
Multiplies the Threads.

Deal flow that lives in spreadsheets,
DMs, and someone's memory

Fifteen campaigns running simultaneously,
each with its own timeline

Creator communication that fragments
across every channel imaginable

Brand approval loops that turn
a 3-day process into 3 weeks