For Indoor Golf & Entertainment Venues

Growing the Business
Is the Easy Part.
Running It Is the Hard Part.

An operating system for the coordination work that multiplies with every new location. So you can focus on growth instead of chasing details.

▾

Operations

Three locations. Three GMs.
Three different versions of what's happening.

The Westside location changed their league night schedule. Did anyone tell corporate?
A simulator is down at the downtown spot. The repair vendor was called. Or was that last week?
Each location runs its own way. That's fine until a customer has a bad experience at one and tells you about it at another.
You find out about problems when they become emergencies

What changes

Every location's status, issues, and open items visible in one place
Equipment issues tracked from report to resolution
You know what's happening without calling each GM

Vendors & Equipment

The simulator tech said Thursday.
It's Saturday.

Trackman, Full Swing, aboutGOLF all have different service contracts and different response times
F&B vendors, cleaning services, HVAC. Each location has its own vendor relationships.
Nobody tracks which vendor promised what by when
A broken simulator on a Friday night costs more than the repair

What changes

Every vendor commitment tracked with a deadline
Equipment maintenance scheduled, not reactive
When something breaks, the follow-up chain starts automatically

Staffing

Every new hire is a $50K bet
and you'd rather spend that on growth

You need someone to manage the operational overhead. But that's a full-time salary.
Training a new manager takes 3 months. They leave in 8.
Part-time staff don't have context on what happened yesterday, let alone last week
The owner ends up being the routing layer for everything because nobody else has the full picture

What changes

The operational coordination runs in the background. No dedicated hire needed.
Staff turnover doesn't mean losing the institutional knowledge
The owner stops being the single point of failure

Growth

The next location is exciting.
The current ones still need attention.

You're scouting a fourth location but location two has a plumbing issue and location three needs a new events manager
Growth means more complexity, not just more revenue
Every new location multiplies the coordination threads
At some point you stop being an operator and become a firefighter

What changes

Existing operations run without constant attention
New location onboarding follows the same playbook, automatically
Growth stops being a tradeoff against stability

🏆

League Management

Schedules, standings, member communication
Cross-location league coordination
Retention signals from participation data

🍻

F&B Tracking

Revenue by location, day, event type
Inventory patterns across locations
The numbers you need for franchise conversations

🎯

Event Coordination

Corporate events, birthday parties, private bookings
Setup requirements, vendor needs, follow-ups
Post-event follow-up that actually happens

📊

Location Benchmarking

Compare performance across locations
Spot trends before they become problems
Data for investor or franchise conversations

🔒

Runs in the background

No new app for your staff to learn. No training sessions. No adoption curve. It just works.

📱

Works through what you already use

Text it, email it, Slack it. Ask a question, get an answer. No new interface.

🛡

Your data stays yours

Business data, customer information, financial details. All on hardware we control. No third party sees it.

1

You pick one problem

Whichever would change your week the most. You know your operation.

2

We build it on your real workflow

Not a demo with fake data. 30 days on your actual operation. No long-term contract.

3

If it works, we add the next one

Each capability is modular. Same system. The pace is yours.

Picture Lock Studios

We build AI-powered operational systems for select clients. We started by building one for ourselves, running a creative agency with 50+ AI agents handling the work that used to eat our week.

Why indoor golf

Indoor golf is growing fast, but the operational complexity grows faster than the revenue. The operators who figure out how to scale the coordination are the ones who scale the business.

Growing the Business
Is the Easy Part.
Running It Is the Hard Part.

Four Things That Get Harder With Every Location

Three locations. Three GMs.
Three different versions of what's happening.

The simulator tech said Thursday.
It's Saturday.

Every new hire is a $50K bet
and you'd rather spend that on growth

The next location is exciting.
The current ones still need attention.

Also Built Into the System

League Management

F&B Tracking

Event Coordination

Location Benchmarking

No New Software. No Extra Headcount.

Runs in the background

Works through what you already use

Your data stays yours

How It Works

You pick one problem

We build it on your real workflow

If it works, we add the next one

Picture Lock Studios

Why indoor golf

Growing the BusinessIs the Easy Part.Running It Is the Hard Part.

Four Things That Get Harder With Every Location

Three locations. Three GMs.Three different versions of what's happening.

The simulator tech said Thursday.It's Saturday.

Every new hire is a $50K betand you'd rather spend that on growth

The next location is exciting.The current ones still need attention.

Also Built Into the System

League Management

F&B Tracking

Event Coordination

Location Benchmarking

No New Software. No Extra Headcount.

Runs in the background

Works through what you already use

Your data stays yours

How It Works

You pick one problem

We build it on your real workflow

If it works, we add the next one

Picture Lock Studios

Why indoor golf

Growing the Business
Is the Easy Part.
Running It Is the Hard Part.

Three locations. Three GMs.
Three different versions of what's happening.

The simulator tech said Thursday.
It's Saturday.

Every new hire is a $50K bet
and you'd rather spend that on growth

The next location is exciting.
The current ones still need attention.